Dynasty, in Theory: Models and Rookie WRs

Adam Harstad's Dynasty, in Theory: Models and Rookie WRs Adam Harstad Published 12/30/2022

There's a lot of really strong dynasty analysis out there, especially when compared to five or ten years ago. But most of it is so dang practical-- Player X is undervalued, Player Y's workload is troubling, the market at this position is irrational, take this specific action to win your league. Dynasty, in Theory is meant as a corrective, offering insights and takeaways into the strategic and structural nature of the game that might not lead to an immediate benefit but which should help us become better players over time. (Additionally, it serves as a vehicle for me to make jokes like "theoretically, this column will help you out".)

Breaking the Code

Here at Dynasty, in Theory, I have a code: nothing practical, nothing actionable. We have a lot of really strong dynasty articles on Footballguys dedicated to giving practical advice for managing your teams. My focus is more on the weird, interesting, or conceptual. Some might accuse me of naval-gazing. (I certainly wouldn't argue the point.)

But to quote a fictional pirate, the code is more what you'd call guidelines than actual rules. So let's break it with some really practical, useful information!

I've been working for a while on a model to evaluate rookie receivers. In part, this is motivated by a lack of competition; there is a ton of effort devoted to valuing prospects before they reach the NFL but much less effort devoted to revising those evaluations once they're here, so it takes a lot less effort to find something of value and stand out from the crowd. Which is good, because I'm incredibly lazy and want to get the maximum return on the very least amount of effort possible.

But it turns out (for wide receivers, at least) that, despite conventional wisdom that players need a couple of years before we can really be sure of who they are, rookie seasons are actually shockingly predictive of the overall course of their careers. And best of all, they're predictive regardless of draft position. A model that tells you that a Top 10 draft pick with a monster rookie year like JaMarr Chase might actually go on to have a pretty good career isn't especially helpful. Not because it's wrong, but because you didn't really need a fancy model to tell you that.

But my model has a great track record at identifying completely off-the-radar players before they really break out. From 2006 to 2021, the Top 10 scores for players who were drafted outside the first two rounds belonged to Marques Colston, Terry McLaurin, Keenan Allen, Mike Williams (Tampa Bay version), Stefon Diggs, Cooper Kupp, Doug Baldwin, Tyreek Hill, Hunter Renfrow, Denarius Moore, T.Y. Hilton, and Amon-Ra St. Brown.

That's not a 100% hit rate (though it'd be foolish to ever expect perfection, and if a model ever does give a 100% hit rate, you can be confident that it's probably overfit). But I have startup dynasty ADP since 2014, and almost all of those guys were extraordinarily cheap to acquire after their rookie seasons. In that span, McLaurin was the 27th WR off the board, Allen was 9th, Diggs was 34th, Kupp was 30th, Hill was 34th, Renfrow was 65th, and St. Brown was 22nd. If you acquired all of those players at prevailing market rates, you probably built yourself a dynasty.

Crucially, once you have a player's score, knowing their draft position adds very little predictive power, meaning rookie performance is almost entirely new information that's not already accounted for in draft capital.

I've run my model early on this year's rookie class. With two weeks left, these scores are not yet final and will change a bit, but they're likely fairly close to where they're going to finish. I want to show the scores, but I also want these scores to serve as a jumping-off point for a larger discussion on the use and abuse of models when it comes to making decisions.

And since this column cares so little about the practically useful stuff, I'll even share the full scores for this year's class and every qualifying rookie from 2006-2021 before the paywall. If you're not a Footballguys subscriber and you've come this far, I appreciate the click and want to make your visit worth your time still. All the good analysis is going to be behind the jump, though.

I'll provide the full results below, but in the meantime, this thread shows how the 2021 rookie class scored and then provides screenshots of all 163 qualifying rookies from 2006 to 2021. The model is tuned so that scores of 100 are roughly average for the sample, with higher scores being better and lower scores worse:

And this thread shows the early look at the 2022 class along with the four closest comparable players from the past, so you can see where this year's rookies rank in contrast:

I'll probably write much more about the model over the offseason, but for now, let's talk a bit about models in general and this model in particular.

Everything You Didn't Know You Ever Wanted to Know About Models

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To start with, here's every qualifying rookie since 2006, along with where they were drafted in the NFL draft and how well they scored in my rookie-year production model.

Rank Player Draft Year Pick Production Score
1 Odell Beckham 2014 12 135.9
2 JaMarr Chase 2021 5 130.5
3 Justin Jefferson 2020 22 129.1
4 A.J. Brown 2019 51 127.6
5 Mike Evans 2014 7 121.9
6 Chris Olave 2022 11 121.4
7 Marques Colston 2006 252 120.2
8 Terry McLaurin 2019 76 119.4
9 A.J. Green 2011 4 118.6
10 Keenan Allen 2013 76 118.0
11 Julio Jones 2011 6 118.0
12 Mike Williams 2010 101 115.4
13 JuJu Smith-Schuster 2017 62 115.0
14 Hakeem Nicks 2009 29 114.8
15 Kelvin Benjamin 2014 28 114.6
16 Michael Thomas 2016 47 114.4
17 Drake London 2022 8 114.1
18 Percy Harvin 2009 22 113.5
19 Stefon Diggs 2015 146 113.0
20 Christian Watson 2022 34 112.9
21 Cooper Kupp 2017 69 112.7
22 DeVonta Smith 2021 10 112.0
23 DK Metcalf 2019 64 111.3
24 Garrett Wilson 2022 10 111.1
25 Deebo Samuel 2019 36 111.1
26 Amari Cooper 2015 4 110.9
27 Brandon Aiyuk 2020 25 110.9
28 Marquise Brown 2019 25 110.8
29 Doug Baldwin 2011 UFA 110.5
30 Jaylen Waddle 2021 6 110.5
31 Dwayne Bowe 2007 23 110.3
32 Tyreek Hill 2016 165 109.0
33 Kyle Pitts 2021 4 108.9
34 Eddie Royal 2008 42 108.8
35 Sammy Watkins 2014 4 108.7
36 Chase Claypool 2020 49 108.6
37 Hunter Renfrow 2019 149 108.3
38 Tee Higgins 2020 33 108.1
39 Santonio Holmes 2006 25 107.9
40 Torrey Smith 2011 58 107.8
41 Denarius Moore 2011 148 107.5
42 Calvin Ridley 2018 26 107.3
43 T.Y. Hilton 2012 92 107.2
44 Jordan Matthews 2014 42 107.1
45 Christian Kirk 2018 47 106.9
46 Anthony Gonzalez 2007 32 106.7
47 Michael Crabtree 2009 10 106.6
48 Amon-Ra St. Brown 2021 112 106.4
49 Elijah Moore 2021 34 106.1
50 Darius Slayton 2019 171 106.1
51 Dez Bryant 2010 24 106.0
52 Robert Foster 2018 UFA 105.8
53 Allen Robinson 2014 61 105.5
54 Mike Wallace 2009 84 105.5
55 CeeDee Lamb 2020 17 105.4
56 Kenny Britt 2009 30 105.2
57 Jerry Jeudy 2020 15 104.9
58 Jahan Dotson 2022 16 104.6
59 Jeremy Maclin 2009 19 104.4
60 Tyler Lockett 2015 69 104.4
61 DeSean Jackson 2008 49 104.1
62 Josh Gordon 2012 38 104.1
63 Preston Williams 2019 UFA 104.0
64 Dante Pettis 2018 44 103.9
65 Justin Blackmon 2012 5 103.7
66 Calvin Johnson 2007 2 103.5
67 Chris Givens 2012 96 103.4
68 Diontae Johnson 2019 66 103.1
69 Mohamed Massaquoi 2009 50 102.9
70 Keelan Cole 2017 UFA 102.7
71 Donnie Avery 2008 33 102.6
72 Jarvis Landry 2014 63 102.5
73 D.J. Moore 2018 24 102.3
74 Brandin Cooks 2014 20 101.8
75 George Pickens 2022 52 101.5
76 Mecole Hardman 2019 56 100.9
77 Terrance Williams 2013 74 100.7
78 Kenny Golladay 2017 96 100.6
79 Allen Hurns 2014 UFA 100.5
80 Kendall Wright 2012 20 100.5
81 Robert Woods 2013 41 100.5
82 John Brown 2014 91 100.4
83 Sterling Shepard 2016 40 100.3
84 Taylor Gabriel 2014 UFA 100.2
85 Alshon Jeffery 2012 45 100.2
86 Austin Collie 2009 127 99.4
87 Aaron Dobson 2013 59 99.3
88 Laviska Shenault 2020 42 99.0
89 Corey Coleman 2016 15 98.9
90 Davone Bess 2008 UFA 98.9
91 Greg Little 2011 59 98.8
92 DeAndre Hopkins 2013 27 98.7
93 Will Fuller 2016 21 98.7
94 Courtland Sutton 2018 40 98.5
95 Romeo Doubs 2022 132 97.1
96 David Gettis 2010 198 96.9
97 Greg Jennings 2006 52 96.9
98 Gabriel Davis 2020 128 96.9
99 Rashod Bateman 2021 27 96.8
100 Johnny Knox 2009 140 96.7
101 Tavon Austin 2013 8 96.5
102 Louis Murphy Jr 2009 124 96.5
103 James Jones 2007 78 96.5
104 Marlon Brown 2013 UFA 96.5
105 DeVante Parker 2015 14 96.0
106 Jordan Shipley 2010 84 95.8
107 Chris Godwin 2017 84 95.7
108 Antonio Callaway 2018 105 95.6
109 Anthony Miller 2018 51 95.4
110 Kenbrell Thompkins 2013 UFA 95.1
111 Michael Pittman 2020 34 95.0
112 Cordarrelle Patterson 2013 29 94.9
113 Jamison Crowder 2015 105 94.8
114 Dorial Green-Beckham 2015 40 94.8
115 Darnell Mooney 2020 173 94.8
116 Brandon LaFell 2010 78 94.7
117 Kenny Stills 2013 144 94.5
118 Tajae Sharpe 2016 140 94.4
119 Robby Anderson 2016 UFA 94.4
120 Alec Pierce 2022 53 94.3
121 TreQuan Smith 2018 91 94.2
122 Corey Davis 2017 5 94.2
123 Mike Thomas 2009 107 93.7
124 Jacoby Ford 2010 108 93.7
125 Tyler Boyd 2016 55 93.7
126 Titus Young 2011 44 93.6
127 Henry Ruggs 2020 12 93.5
128 Rod Streater 2012 UFA 93.5
129 Brandon Gibson 2009 194 93.1
130 Emmanuel Sanders 2010 82 93.1
131 Malcolm Mitchell 2016 112 92.1
132 Michael Gallup 2018 81 92.1
133 Rondale Moore 2021 49 92.0
134 Donte Moncrief 2014 90 92.0
135 Nico Collins 2021 89 92.0
136 Jalen Reagor 2020 21 91.5
137 Michael Floyd 2012 13 91.3
138 K.J. Hamler 2020 46 90.7
139 Marqise Lee 2014 39 90.6
140 Marquez Valdes-Scantling 2018 174 90.4
141 Hank Baskett 2006 UFA 90.4
142 Davante Adams 2014 53 90.2
143 Zay Jones 2017 37 89.4
144 Stephen Hill 2012 43 89.2
145 Ace Sanders 2013 101 88.9
146 David Nelson 2010 UFA 88.4
147 Laurent Robinson 2007 75 88.2
148 Blair White 2010 UFA 87.3
149 Trent Taylor 2017 177 87.0
150 Ted Ginn Jr 2007 9 86.8
151 Jonathan Baldwin 2011 26 86.2
152 Harry Douglas 2008 84 85.7
153 Kelvin Harmon 2019 206 85.4
154 T.J. Graham 2012 69 85.3
155 Olabisi Johnson 2019 247 85.2
156 Jordy Nelson 2008 36 84.9
157 Josh Palmer 2021 77 84.1
158 Equanimious St. Brown 2018 207 83.7
159 Paul Richardson Jr 2014 45 83.0
160 Andre Roberts 2010 88 82.4
161 Jakobi Meyers 2019 UFA 82.3
162 Adam Humphries 2015 UFA 81.8
163 Nelson Agholor 2015 20 81.8
164 Darrius Heyward-Bey 2009 7 81.3
165 Tyquan Thornton 2022 50 80.9
166 Darius Johnson 2013 UFA 79.8
167 DaeSean Hamilton 2018 113 78.9
168 Chester Rogers 2016 UFA 78.3
169 David Bell 2022 99 76.3
170 James Washington 2018 60 74.3
171 Terrace Marshall 2021 59 71.2
172 J.J. Arcega-Whiteside 2019 57 70.2

(As an aside: if the numbers in this chart differ slightly from the numbers above, that's because each score is based on the average of all rookies, so when more rookies are added to the model, those averages change very slightly.)

Now, to explain a bit of the mechanics behind the model and address some common questions and criticisms.

What is the Model?

The core of the model is yards per route run (or YPRR), which I've studied for years and have found to be very predictive of career outcomes. Yards per route run is exactly what it sounds like-- the number of yards a receiver has gained divided by the number of routes a receiver has run. In my opinion, this is the only true "efficiency" stat for receivers. Many people like to use yards per target (or YPT), but YPT is a bad statistic for reasons both conceptual and practical that I'll detail in a bit.

I'm further adjusting YPRR by adding a bonus for every touchdown. I've tested the model in the past and found that scoring a large or small amount of touchdowns as a rookie does tend to carry predictive signal for the rest of a player's career.

There are several different ways to calculate "routes run". Some sites only count routes run on plays where a pass is attempted. Other sites count routes on any play where it's clear that the offense's intention at the snap was to pass the ball. (This means it counts routes on sacks and scrambles even though the ball was never thrown, but it doesn't count routes on draw plays or designed quarterback runs.)

I'm using the latter definition of a "route run", and under this definition, any value over 2.0 is extremely good. Of course, if a receiver runs one route all year and catches a 13-yard pass on it, he'll have a YPRR of 13. We need some way to ensure small-sample guys like this don't dominate the model.

I have two means of dealing with this. The first is a qualifying threshold; receivers need to run at least 250 routes to qualify for the model. On average, we see around 10 rookies a year reach that total. All of the rookies listed above have cleared that target except for Christian Watson, who is at 225 with two games to go. He's averaging 26.3 routes per game over the last six weeks, so I'm including him because it's very likely he qualifies (barring injury).

The second way I protect against small samples is by including a "usage rate" term. Currently I'm using (routes per game) per (team pass attempt per game). This means if a receiver averages 30 routes per game and his team throws 40 passes per game, his "usage rate" is 75%. The final model score consists of two-parts TD-adjusted YPRR and one part "usage rate". I've found that adding the usage term to downgrade players who were playing a part-time role and upgrade players who never left the field improves the model performance.

Why Yards Per Route Run?

There are two primary reasons. The first is conceptual: any "efficiency" stat should be "units of production divided by units of opportunity". Many think that the target is the unit of opportunity for the wide receiver; you can't gain yards if you aren't targeted. But earning targets is a skill; if a bad receiver and a good receiver are both running a route on a play, the quarterback is more likely to throw to the good receiver than the bad receiver. Role players might post huge numbers on a per-target basis, but they're only earning a target when they're comparatively more wide open.

As an example: Rashid Shaheed and Chris Olave are rookie teammates who are both playing well. Shaheed averages 63% more yards than Olave for every time he's targeted... but Olave is targeted 45% more often when he's on the field. (Plus he's on the field much more, to boot.) It would be silly to suggest that Shaheed is having the better season when Olave is performing as the #1 receiver and Shaheed is a situational deep threat. Their yards per route run totals are within 12% of each other, but Olave's usage rate is significantly higher (and Shaheed doesn't hit the minimum qualifying threshold, anyway).

The second and more important reason to use YPRR is simple: because it works better. If I rebuilt my model using YPT instead of YPRR (but kept everything else the same), the rookie receivers who would benefit the most are Kenny Stills, Mecole Hardman, J.J. Arcega-Whiteside, Hank Baskett, Henry Ruggs, Gabriel Davis, Tre'Quan Smith, Dante Pettis, Chester Rodgers, DeVante Parker, Terrance Williams, Equanimious St. Brown, Malcolm Mitchell, Robert Foster, Mike Wallace, James Washington, Tyler Lockett, Anthony Miller, Nelson Agholor, and Harry Douglas.

Wallace and Lockett notwithstanding, that is not a list of receivers you wish you had been more invested in for dynasty. It largely fits with the conceptual case: they're mostly situational deep threats who played a tiny b

Photos provided by Imagn Images

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