Coaching Carousel: Norv Turner

Footballguys Staff's Coaching Carousel: Norv Turner Footballguys Staff Published 04/28/2014

Once upon a time, Norv Turner was a backup quarterback at the University of Oregon and he has become one of the more widely respected offensive minds in the NFL. He first broke through as an Offensive Coordinator in 1991 with the Dallas Cowboys and has been employed in the NFL every year since then as either an Offensive Coordinator or Head Coach. Turner's newest role as the Minnesota Vikings' Offensive Coordinator has been met with much excitement from the fantasy football community. In order to gauge his impact on the Vikings for 2014, let's first look at how his offenses have fared in the past:

Team Totals with Turner as HC or OC in Past Ten Seasons

YearTeamPointsRankYdsRankPlaysRank
2004 OAK* 320 18 5153 17 939 31
2005 OAK* 290 23 4951 21 997 21
2006 SF+ 298 24 4857 26 918 31
2007 SD* 412 5 5044 20 980 24
2008 SD* 439 2 5584 11 924 29
2009 SD* 454 4 5761 10 972 25
2010 SD* 441 2 6329 1 1039 10
2011 SD* 406 5 6290 6 1048 32
2012 SD* 350 20 4756 31 988 25
2013 CLE+ 308 27 5423 18 1078 10
Avg --- 371.8 13.0 5414.8 16.1 988.3 23.8
* Head Coach
+ Offensive Coordinator


Across the board, the team totals for Turner's offenses over the past ten seasons are a display of mediocrity. The average total yards sits directly in the middle of the pack with an average ranking of 16.1 among NFL teams over those years, while the total plays per season ranks among the NFL's lowest third. The total points for his offenses do have a respectable average rank of 13.0, but a strong case can be made that all of his totals were inflated by the six seasons with the San Diego Chargers when Turner was blessed with Philip Rivers under center.

The 5423 total yards that his Cleveland Browns' offense posted in 2013 did settle right in line with his ten-year average, but that team also needed a ten-year high of 1078 plays, including and NFL leading 681 pass attempts. Considering Turner's history and the makeup of the Vikings roster, a high-octane offense should not be expected. With that being said, even though Turner's impact may not resemble that of Marc Trestman or Chip Kelly from last season, this doesn't mean there will not be any positive developments.

Team Passing with Norv Turner as Head Coach or Offensive Coordinator in Past 10 Seasons

YearTeamCompRankAttRankYdsRankTDsRankIntRank
2004 OAK* 330 9 582 4 3858 8 24 11 22 28
2005 OAK* 316 13 591 6 3582 10 21 12 14 9
2006 SF+ 257 29 444 30 2685 29 16 25 16 15
2007 SD* 281 28 471 26 3005 26 22 15 16 15
2008 SD* 312 15 478 25 3858 7 34 1 11 5
2009 SD* 338 14 519 23 4338 5 29 5 10 4
2010 SD* 359 8 544 14 4519 2 30 6 13 9
2011 SD* 366 25 582 9 4426 6 27 8 20 25
2012 SD* 338 13 528 22 3295 24 26 11 15 15
2013 CLE+ 379 5 681 1 4040 11 26 11 20 24
Avg --- 327.6 15.9 542.0 16.0 3760.6 12.8 25.5 10.5 15.7 14.9
* HEAD COACH
+ OFFENSIVE COORDINATOR

 

Right in line with the team totals under Turner, his passing offenses have also ranked in the middle of the pack. Surprisingly, the passing attempts of his offenses without Rivers exceeding the attempts with Rivers. The yardage and touchdown totals were substantionally higher with Rivers though, which is an indication of the quarterback's high-degree of efficiency.

With Matt Cassel primed to be the Vikings' starting quarterback in 2014, it would be quite an achievement for the passing offense to settle in near the league average. Nevertheless, while the passing offense may not be profilic, it is the distribution of those yards that may bode well for a few of the Vikings' playmakers.

Over the years, Turner has employed a downfield passing game that is heavily relient upon a #1 wide receiver and tight end. At 6'2" and 216 pounds with a 4.42 40-yard dash time and 37-inch vertical jump, Cordarelle Patterson's measureables stack up well when compared to Turner's past #1 wide receivers, Vincent Jackson (6'5", 241, 4.46, 39) and Josh Gordon (6'3", 225, 4.52, 36). The success of those two receivers has resulted in a lot of excitement building around Patterson's impending breakout season.

#1 Receivers under Norv Turner as HC or OC since 2008

YearPlayerGamesTgtsRecYardsTDsRushYardsTDs
2008 Vincent Jackson 16 96 59 1098 7 4 69 0
2009 Vincent Jackson 15 105 68 1167 9 3 11 0
2011 Vincent Jackson 16 110 60 1106 9 3 51 0
2013 Josh Gordon 14 149 87 1646 9 5 88 0
Avg ---- ---- 15.3 115.0 68.5 1254.3 8.5 3.8 54.8 0.0
Per Game ---- ---- 1.0 7.5 4.5 82.2 0.6 0.3 3.6 0.0
x16 Games ---- ---- 16.0 120.7 71.9 1315.9 8.9 3.9 57.4 0.0
*2010 was omitted due to a lengthy V. Jackson holdout and Turner was absent of a true #1 wide receiver in 2012


The averages over those seasons would have ranked among the top-twelve wide receivers in each of the past five years. Vikings' GM, Rick Spielman, fanned the Patterson hype flames earlier this offseason by exclaiming that the "first thing Norv Turner did was put in ten plays for Cordarelle Patterson." The early ADP data from MyFantasyLeague.com's best-ball leagues places Patterson as the sixteenth wide receiver off of the board with an overall ADP of 36.65. That data is strictly redraft focused, which indicates the price tag for Patterson will be set as if he has already broken out.

With a strong running game and another viable receiver on the roster in Greg Jennings, who is a much more refined as a pass-catcher and route runner, Patterson's reception totals should be capped closer to the 62.3 catches that Jackson averaged and not Gordon's total from last season. The plays that Turner implements are also more than likely quick passes and rushes to get the ball into Patterson's hands. Resulting, Patterson's yards-per-reception won't be nearing the 18.31 YPR that Jackson and Gordon maintained over the seasons outlined above.

The splits of Jennings and Patterson with Cassel at quarterback are also alarming. In the seven games that Cassel took the majority of snaps, Jennings posted a 41-491-4 line, which would project to 93.7-1122.3-9.14 over sixteen games. In comparison, Patterson posted a 19-231-3 line during that same set of games. While Turner may design plays for Patterson, there does seem to be a comfort level between the two veterans that should not be disregarded.

As mentioned earlier, the tight end position has also merited success under Turner. Minnesota's incumbent, Kyle Rudolph, will look to continue that success after what has been a disapointing start to his own career. Here is a recent look at how tight ends have fared under Turner:

Tight Ends under Norv Turner as HC or OC since 2008

YearPlayerGamesTgtsRecYardsTDs
2008 Antonio Gates 16 99 60 704 8
2009 Antonio Gates 16 120 79 1157 8
2010 Antonio Gates 10 63 50 782 10
2011 Antonio Gates 13 87 64 778 7
2012 Antonio Gates 15 76 49 538 7
2013 Jordan Cameron 15 109 80 917 7
Avg ---- ---- 14.2 92.3 63.7 812.7 7.8
Per Game ---- ---- 1.00 6.5 4.5 57.4 0.6
x16 Games ---- ---- 16.0 104.3 71.9 917.8 8.8

Granted, Antonio Gates and Jordan Cameron are high company to be placing Rudolph in. However, Rudolph has not yet played in an environment conducive to success. That will change for the upcoming season and Rudolph will be a strong bet to see his first top-twelve finish at the position. He can be expected to notch career highs in both receptions and yardage, with a high reliance in the red zone. That potential has not gone unnoticed though and the ADP data currently marks him as the tenth tight end being drafted.

For an indication of how the running game will be affected by Turner, let us first look at the team rushing totals under Turner:

Team Rushing with Turner as HC or OC in Past 10 Seasons

YearTeamCarriesRankYdsRankYPCRankTDsRank
2004 OAK* 327 32 1295 32 3.96 21 10 19
2005 OAK* 361 31 1369 29 3.79 20 11 17
2006 SF+ 438 19 2172 6 4.96 3 12 18
2007 SD* 485 7 2039 7 4.20 10 19 2
2008 SD* 421 20 1726 20 4.10 18 13 19
2009 SD* 427 19 1423 31 3.33 32 17 11
2010 SD* 457 9 1810 15 3.96 21 18 4
2011 SD* 436 18 1864 16 4.28 13 16 7
2012 SD* 411 21 1461 27 3.55 31 4 31
2013 CLE+ 348 30 1383 27 3.97 21 4 32
Avg --- 411.1 20.6 1654.2 21.0 4.02 19.0 12.4 16.0

Once again, the overall totals are underwhelming for Turner. His teams have ranked in the bottom third for both carries and rushing yards over the past ten seasons. However, that should not dissuade any person from taking Adrian Peterson with a top selection. Turner's tenure in San Diego did begin with the last few breaths of LaDainian Tomlinson's elite seasons and Tomlinson remained the focal point until it became clear his skills were eroding:

LaDainian Tomlinson under Norv Turner

YearGamesRushAvgYardsTDsRecAvgYardsTDs
2007 16 315 4.68 1474 15 60 7.92 475 3
2008 16 292 3.80 1110 11 52 8.19 426 1
2009 14 223 3.27 730 12 20 7.70 154 0
Avg 15.3 276.7 3.99 1104.7 12.7 44.0 7.99 351.7 1.3
Per Game 1.00 18.04 3.99 72.04 0.83 2.87 7.99 22.93 0.1
x16 Games 16.0 288.7 3.99 1152.7 13.2 45.9 7.99 367.0 1.4

In Turner's first two seasons with Tomlinson, the back averaged 303.5 carries and 56.0 receptions, while en route to averages of 1742.5 total yards and 15.0 total touchdowns. Permitting Peterson remains healthy, he should have no troubles nearing 350 touches and with the departure of Toby Gerhart, Peterson should also see an increased usage in the passing game. Exceeding his career high of 43 receptions is well within reason, which will limit the dropoff in PPR value he has seen in years past.

All things considered, Turner's presence should be benificial for the Minnesota Vikings' offense from a fantasy football perspective. However, his effect on the offense has already been reflected, and perhaps overblown, in the ADPs of Patterson and Rudolph. While you may not be able to find value in those two players, the forgotten Jennings is a potential bargain in the late rounds and Peterson should be in consideration to be drafted as high as first overall.

You can find me on Twitter, @KyleWachtel, where I’d be happy to answer any of your questions.
Photos provided by Imagn Images
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